Unveiling the Jotape 3D Duo: A New Dimension in Footwear Design

Mateus Morgan's Award-Winning Design Brings Softness and Lightness to Life

The Jotape 3D Duo, a key art image, was conceived with the aim of visually representing the product's features through elements like the cushion and foam. The result is an image that not only showcases the product but also communicates its softness. The design's strength lies in its simplicity and its ability to convey sensations through visual elements.

Mateus Morgan, the designer behind this innovative creation, drew inspiration from common, everyday materials. The floating elements in the design, with their soft and round shapes, were crafted to evoke a sense of lightness. Despite the simplicity of the representation, the outcome is a design that breaks away from the norm.

The realization of the Jotape 3D Duo involved meticulous 3D modeling techniques. The boot was modeled using photographs as a reference, and the textures were created using leather texture and Photoshop brushes. The entire process was carried out using 3ds Max software and Vray for rendering. The design was not scanned or photoscanned, making it a truly original creation.

The design process, which took place over two months in Franca, Brazil, presented its own set of challenges. The main challenge was to convey the product's intended sensation through a limited number of elements and textures. The modeling of the shoe, which required the reproduction of every detail of the product, was another complex aspect of the project.

The Jotape 3D Duo has been lauded for its technical excellence and artistic skill. The design was awarded Silver in the A' Computer Graphics, 3D Modeling, Texturing, and Rendering Design Award in 2023. This award is given to designs that demonstrate outstanding expertise, creativity, and innovation, and that evoke positive feelings and amazement.

In conclusion, the Jotape 3D Duo is a testament to Mateus Morgan's ability to transform everyday materials into a unique and innovative design. The design's success lies in its ability to communicate the product's features through visual elements, creating a sense of softness and lightness that is both appealing and distinctive.